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Campaigns targeting a country or section on afrol

A targeted campaign on the afrol.com website can be easily and quickly booked, and we offer rates below the market average. On this page, we describe ad campaigns that are targeted at special sections - for example our travel or economy pages and articles - or pages relative to a special country - for example South Africa or Egypt. For more general campaigns, see the "Advertising" front page at this link.

When ordering a country or section specific campaign on afrol.com, you will be able to reach readers especially interested in issues related to your product, for example "travelling to Seychelles" (choose country = "Seychelles") or "IT products" (choose topic = "Technology").

Regarding such a campaign, please have the following in mind: Depending on the current news situation, it can take very long or short time before, say 5,000, impressions have been made on pages related to for example "Seychelles". But as rates are calculated on a CPM-basis (the price for 1,000 impressions), you will always be guaranteed to get what you pay for!

You can choose between two formats when making a country or section targeting campaign:

Top banners
You can choose between an XXL top banner (up to 1,000 px width) or a standard leaderboard (728x90 px), exposed on the top of afrol.com pages. Additionally, you can book the smaller banner (365x50px), exposed on the extreme top right on afrol.com pages. Get rates and format information on this link.

Rectangle banners (345 and 160 px)
All afrol.com front pages (for example the economy or the Kenya front page) have lucrative right sidebar ad zones with a width of (up to) 345 pixels. News and archive pages run on the same format. These ad zones can also be used for the standard IAB large rectangles format (336 px). The standard height of our rectangle banner is 150 px, but they can be both higher and lower.

Articles, on the other hand, have a smaller banner ad format in their right sidebar. Their standard size is 150 or 160 px width. The standard height of these rectangles is 75 px, but they can be both higher and lower.

For a successful targeted advertisement campaign, for example reaching all pages and content relevant to "Morocco", you therefore need to provide us with two banners, one up to 345 px wide and one up to 160 px wide. Get rates and format information on this link.

Rotation or constant visibility

In a normal advertising campaign, your banner will rotate with banners from other advertisers until it has been shown the agreed number of times. This is mostly also the most effective type of campaign, causing most attention from readers.

We are however also able to offer you campaigns with constant visibility, guaranteeing your ad will be exposed on each and every page relevant to the topic/country on afrol.com. The price is the same (CPM-based), but availability (especially for the XXL top banner) can be limited due to other campaigns.

English and/or Spanish site

As you may know, afrol News is published in two languages. Parallel to the English language site, there is a Spanish language site (www.afrol.com/es). You can of course decide whether you want your campaign to be run only on the English; only on the Spanish; or on the two sites. If you choose both languages and your ad includes text, we recommend you to prepare two different banners, one in each language. If you need assistance in translation (short texts), we will aid you without extra costs.

Advertising on afrol.com

This page treats country or section targeted ad campaigns to appear on the afrol.com website. But you can also make sure your campaign reaches wider, on the entire afrol.com website. Or, instead of limiting content on afrol.com, you may want to geographically target the persons you want to reach (for example only our readers located in South Africa). Read more on the following links:

I want my campaign to be published on the entire afrol.com site
I want my campaign to target readers in only one (or more) country

For more general information about advertising on the afrol.com website, including the CPM pricing system, go "back" to the advertising front page (link here) - or look through our Advertisers' FAQs page.

To get a better impression about the readership of afrol News and a basic idea of traffic statistics, read the Key data about afrol.com. You can also ask for a rate card by sending an e-mail to marketing@afrol.com.


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