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Targeting readers by interest: Rectangle banners

Rectangle banner campaigns on the afrol.com website can be easily booked at a very reasonable price.

This page only describes country or topic/section advertisement campaigns, using rectangle banners, to be exposed in the right sidebar only on relevant pages. For other formats or sizes, or for more general campaigns, see the "Advertising" front page on this link. There, also the CPM price system is better explained.

You can choose among topics (sections, such as economy or travel) and countries or regions (such as Ghana or North Africa) where you want your campaign exposed. Every section and country has its own front page, news page and archive. In addition, all articles and features (around 100,000 content pages in all!) are ordered into sections and countries/regions. This means that your ad can appear both on the country's/section's front pages and in articles and features treating the country/region or the topic (section).

When limiting your campaign to topic or country-related pages on afrol.com, the standard option (see Option 1 below) is to do just that - placing ads in both articles and front pages. This ensures you maximum exposure when targeting readers by their interest. In that case, you need to provide us with two banners (as articles and front pages have different formats). The two formats are: 345 pixels wide and 160 pixels wide.

A second, somewhat cheaper option is to place small ads (160 px) in articles and at the bottom of front pages. Less relevant, but still possible, is option 3, where you place your ad only on country/section front pages (345 px).

Important: All rates are calculated on a CPM-basis (the price for 1,000 impressions). There is a minimum order of at least 40 for each campaign.

Option 1: 345 and 160 px banners, reaching front pages and articles

Use this option if you want to become visible, with a guaranteed presence on every relevant page on the afrol.com website and the best visibility. The combination of extra visible 345 px banners (on relevant front pages) and 160 px banners (in relevant article) assures full coverage at a reasonable price.

Format: The standard format, for which the following prices apply, is as follows:
- Banner 1: 345 x 160 pixels
- Banner 2: 160 x 75 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit, banner 1: 50KB
- File size limit, banner 2: 30KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is 10.50 (a total of 1,000 impressions for the two banners)
- Minimum order: 42
- Discounts for larger orders may apply

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 90KB), an extra 25% applies
- For file sizes over 75KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied. Any height is possible.

Option 2: Only 160 px banners

Format: The standard format, for which the following prices apply, is as follows:
- Width: 150-160 pixels
- Height: 75 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 25KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is 9 (1,000 impressions)
- Minimum order: 45
- Discounts for larger orders may apply

Priority placement:
- Banners can be given a dominant and extra visible placement at the very top of the right-hand sidebar. A 20% addition to the standard fee will be applied.

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 40KB), an extra 25% applies
- For file sizes over 25KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied. Any height is possible.

Option 3: Only 345 px banners (on front pages)

Format: The standard format, for which the following prices apply, is as follows:
- Width: 300-345 pixels
- Height: 160 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 50KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is 12 (1,000 impressions)
- Minimum order: 48
- Discounts for larger orders may apply

Priority placement:
- Banners can be given a dominant and extra visible placement at the very top of the right-hand sidebar. A 20% addition to the standard fee will be applied.

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 60KB), an extra 25% applies
- For file sizes over 50KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied. Any height is possible.

Ordering an ad campaign

To order an ad campaign on afrol.com, you only need to send an e-mail request to marketing@afrol.com.

Please specify the type of banner, size, format, in addition to how many 1,000 impressions you want and when you want the campaign to start. Be careful to specify that you want a country/section limitation, and which country/countries or section(s) you want to target. Based on our statistics, we will help you assess the volume of the targeted readership.

Payment is in advance and an invoice will be e-mailed you after terms are agreed upon.

About advertising on afrol.com

This page only treats rectangle advertisement campaigns campaigns targeting limited sections or countries on the afrol News website.

For general information about advertising on afrol.com, including the CPM pricing system, follow this link to the Advertising front page or look through our Advertisers' FAQs page.

To get a better impression about the readership of afrol News and a basic idea of traffic statistics, read the Key data about afrol.com. You can also ask for a rate card by sending an e-mail to marketing@afrol.com.


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