See also:
» 10.06.2010 - 20 African leaders arrive SA for World Cup
» 03.03.2010 - UNAIDS partner with rock icon to fight AIDS
» 08.01.2010 - World celebrities climb Kilimanjaro to raise funds
» 09.10.2009 - African music awards to boost war against AIDS
» 08.10.2009 - PUMA unveils 2010 African football team kits
» 25.09.2009 - Fans warned of fraudulent World Cup tickets
» 06.05.2009 - Nigerian filmmakers making a global mark
» 19.02.2009 - Kenya to host new Africa reality TV show











China wholesale online through DHgate.com


Houlihan's coupons


Finn autentiske matoppskrifter fra hele verden på Verdensmat.no:
Gazpacho Børek Kartoffelsalat Taboulé Gulasj Albóndigas Cevapi Rougaille Japrak sarma Zwiebelbrot Klopse Giouvetsi Paella Pljeskavica Pica pau Pulpo a la gallega Flammkuchen Langosj Tapenade Chatsjapuri Pasulj Lassi Kartoffelpuffer Tortilla Raznjici Knödel Lentejas Bœuf bourguignon Korianderchutney Brenneslesuppe Proia Sæbsi kavurma Sardinske calamares


Autentiske matoppskrifter fra hele verden finner du på Verdensmat.no:
Réunion Portugal Aserbajdsjan Serbia Tyskland Seychellene Bosnia Spania Libanon Belgia India Kroatia Hellas Italia Ungarn Komorene Georgia Mauritius Østerrike Romania Frankrike


Africa | South Africa
Society | Culture - Arts

Africa gets own MTV channel today

afrol News, 22 February - The US music and entertainment broadcaster giant MTV today launches the first-ever pan-African music television channel. The Johannesburg-based 'MTV Base' aims at putting "African artists in the spotlight" and hopes to reach an audience of 1.3 million households in sub-Saharan Africa.

While key long-form programming strands on 'MTV Base' such as African music documentary series, 'MTV Base Spotlight', will be broadcast in English, the channel aims to play contemporary music videos from all over Africa, including videos broadcast in Swahili, English, French and Portuguese. The first African artist to have their music video featured on the channel is Nigerian artist 2 FACE, who's iconic "African Queen" is to set the standard for other artists to follow.

The launch of 'MTV Base' was announced today by the New York-based media giant, known for its unpretentious streamlined music shows all over the world. 'MTV Base' will actually become the company's 100th channel worldwide when it is officially switched on during a ceremony in Johannesburg, South Africa, at 8 PM local time this evening.

Bill Roedy, President of MTV Networks International, in a statement today held that 'MTV Base' was "the most anticipated launch in our history - it is our first dedicated African service and takes MTV's global footprint to every region of the world." The new channel was to "celebrate the diversity of vibrant music culture across Africa, while offering rich, creative inspiration for MTV's global network, Mr Roedy added.

'MTV Base' had been programmed to appeal to young Africans aged 15-34, "satisfying their immense appetite for high quality contemporary music content that transcends national borders," the US media giant said. The 24-hour music channel is to broadcast 'urban' music genres and artists from across the whole African continent, as well as artists from around the world, aimed at providing exposure for grassroots African music talent.

In keeping with the pan-African remit of the channel, the music policy for MTV base was to "showcase the creativity and diversity of contemporary music in Africa, giving an international platform to African genres such as Kwaito, Hip-Life, Mbalax and Zouk and putting African artists in the spotlight alongside their international peers," commented Alex Okosi, General Manager of MTV Networks Africa.

'MTV Base' is distributed via an Africa-wide network of cable, satellite and multi-channel, multipoint distribution systems. The channel also aims to reach a broader mass African audience via branded programming blocks on third party terrestrial broadcasters across Africa. At launch, 'MTV Base' hopes to reach approximately 1.3 million households in 48 countries in sub-Saharan Africa.

MTV Networks International is one of the world's leading entertainment media, including the brands MTV, VH1 and Nickelodeon. According to the company's own statistics, their channels are seen in over 400 million households in 164 countries and 18 languages via 100 locally programmed and operated TV channels and 90 web sites. While being an avant-garde media in the 1980s, MTV became a mainstream entertainment factory during the 1990s.


- Create an e-mail alert for Africa news
- Create an e-mail alert for South Africa news
- Create an e-mail alert for Society news
- Create an e-mail alert for Culture - Arts news


 
    Printable version


On the Afrol News front page now

Rwanda
Rwanda succeeds including citizens in formal financial sector

afrol News - It is called "financial inclusion", and it is a key government policy in Rwanda. The goal is that, by 2020, 90 percent of the population is to have and actively use bank accounts. And in only four years, financial inclusion has doubled in Rwanda.

Famine warning: "South Sudan is imploding"

afrol News - The UN's humanitarian agencies now warn about a devastating famine in Sudan and especially in South Sudan, where the situation is said to be "imploding". Relief officials are appealing to donors to urgently fund life-saving activities in the two countries.
Guinea
Panic in West Africa after Ebola outbreak in Guinea

afrol News - Fear is spreading all over West Africa after the health ministry in Guinea confirmed the first Ebola outbreak in this part of Africa. According to official numbers, at least 86 are infected and 59 are dead as a result of this very contagious disease.
Ethiopia
Ethiopia tightens its already strict anti-gay laws

afrol News - It is already a crime being homosexual in Ethiopia, but parliament is now making sure the anti-gay laws will be applied in practical life. No pardoning of gays will be allowed in future, but activist fear this only is a signal of further repression being prepared.
Ethiopia
Ethiopia plans Africa's biggest dam

afrol News / Africa Renewal - Ethiopia's ambitious plan to build a US$ 4.2 billion dam in the Benishangul-Gumuz region, 40 km from its border with Sudan, is expected to provide 6,000 megawatts of electricity, enough for its population plus some excess it can sell to neighbouring countries.



front page | news | countries | archive | currencies | news alerts login | about afrol News | contact | advertise | español 

©  afrol News. Reproducing or buying afrol News' articles.

   You can contact us at mail@afrol.com