Targeting readers by interest: Top banners

If you want an XXL top banner - or smaller top banners - on the afrol.com website, this can be easily booked at a very reasonable price.

This page only describes country or topic/section, using large top banners, to be exposed only on relevant pages. For other formats or sizes, or for more general campaigns, see the "Advertising" front page on this link. There, also the CPM price system is better explained.

You can choose between an XXL top banner (up to 1,000 px width) or a standard big IAB leaderboard (728x90 px), exposed on the top of every afrol.com page when it has relevant content. Additionally, you can book the medium banner (365x50px), constantly exposed on the extreme top right on all afrol.com pages.

You can further choose among topics (sections, such as economy or travel) and countries or regions (such as Ghana or North Africa) where you want your campaign exposed. Every section and country has its own front page, news page and archive. In addition, all articles and features (around 100,000 content pages in all!) are ordered into sections and countries/regions. This means that your ad will appear both on the country's/section's front pages and in articles and features treating the country/region or the topic (section).

Important: All rates are calculated on a CPM-basis (the price for 1,000 impressions). There is a minimum order of at least €40 for each campaign.

XXL top banner

Format: The standard format, for which the following prices apply, is as follows:
- Width: 1,000 pixels
- Height: 120 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 100KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is €16 (1,000 impressions)
- Minimum order: €48
- Discounts for larger orders may apply

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 120KB), an extra 25% applies
- For file sizes over 100KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied

Standard IAB leaderboard

Format: The standard format, for which the following prices apply, is as follows:
- Width: 728 pixels
- Height: 90 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 75KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is €14 (1,000 impressions)
- Minimum order: €42
- Discounts for larger orders may apply

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 90KB), an extra 25% applies
- For file sizes over 75KB, an extra rate corresponding to the percent increase of the size will be applied

Medium top right banner (365x50px)

Format: The standard format, for which the following prices apply, is as follows:
- Width: 365 pixels
- Height: 50 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 50KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is €12 (1,000 impressions)
- Minimum order: €48
- Discounts for larger orders may apply

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 60KB), an extra 25% applies
- For file sizes over 50KB, an extra rate corresponding to the percent increase of the size will be applied

Ordering a top banner

To order a top banner on afrol.com, you only need to send an e-mail request to marketing@afrol.com.

Please specify the type of banner, size, format, in addition to how many 1,000 impressions you want and when you want the campaign to start. Be careful to specify that you want a country/section limitation, and which country/countries or section(s) you want to target. Based on our statistics, we will help you assess the volume of the targeted readership.

Payment is in advance and an invoice will be e-mailed you after terms are agreed upon.

About advertising on afrol.com

This page only treats top banner advertisement campaigns targeting limited sections or countries on the afrol News website.

For general information about advertising on afrol.com, including the CPM pricing system, follow this link to the Advertising front page or look through our Advertisers' FAQs page.

To get a better impression about the readership of afrol News and a basic idea of traffic statistics, read the Key data about afrol.com. You can also ask for a rate card by sending an e-mail to marketing@afrol.com.