Guide: Who should advertise on afrol.com?

Most advertisers will find the afrol.com website a lucrative medium to run campaigns. But for some, it is close to perfect. Here, we will list some questions from previous advertisers and ideas for potential advertisers. Click on the statement you feel is most relevant.

We are seeking investors in an African project.
We are an African travel destination or have African travel products.
We are selling African products.
We have educational products or literature regarding Africa.
We want to sell products in Africa.
We seek staff to work in/with Africa.
We want to start a project in Africa.
We want to sell products to an American or European market.
We have products sold on a world-wide market.
We want to maintain/improve our public image.

Your guide to advertise on afrol.com

S: We are seeking investors in an African project.

A: afrol News has a history of covering emerging projects in Africa before they get picked up by other mainstream media. As such, potential investors have an open eye when it comes to afrol News reports. Also, decision-makers in government, development cooperation and industry are over-represented among our readership. Projects seeking investors therefore find a perfect media in afrol.com.

Our recommendation for investment seeking projects is to opt for a so-called "Sponsored Feature", a larger article/feature written by experienced afrol News journalists and held in an afrol News style, which will lend some of our media's credibility to the coverage. A "Sponsored Feature" is always written in close cooperation with the contractor and clearly marked as a sponsored piece. It gives you an opportunity to give a broad and credible presentation of your project. Find more information about "Sponsored Features" here.

S: We are an African travel destination or have African travel products.

A: afrol News has a readership that is passionate about Africa, also about the African destination. The large majority of our readers live outside Africa, in Europe and the Americas, coinciding with the main markets for African travel products. Indeed, throughout the history of afrol News, travel related advertisers have dominated our website, documenting that this is the place to be to market your destination or product. As a response to the interest of readers and advertisers, afrol News since 2010 has also increased its journalistic coverage of African destinations: with immediate success. afrol travel articles and features, also so-called "Sponsored Features", are among the most read items of our web.

By experience, we advise those having an African travel product (airlines, hotels, tour operators, safaris, etc) to opt for a large, visible ad with photos. Travel destinations (countries, regions, cities, etc) are better advised opting for a "Sponsored Feature", which will give you an opportunity to give a broad and credible presentation of your destination. Find more information about "Sponsored Features" here. Also remember that we are operating both in English and Spanish language, enabling you to enter into new markets.

S: We are selling African products.

A: afrol News has a readership that is passionate about Africa, also about African quality products. The large majority of our readers live outside Africa, in Europe and the Americas, coinciding with the main markets for African travel products. Another lucrative and major part of readership in this aspect is the African Diaspora in Europe and the Americas, clearly longing for African products in their new home. For companies selling of African products, advertising on afrol.com therefore is the best way of targeting your campaign towards an eager market.

In many cases, banner ad campaigns on afrol.com may do well. In some cases, in particular when launching new products or when offering cultural and handicraft products, a "Sponsored Feature" will give you an opportunity to give a wider and credible presentation of your product. Find more information about "Sponsored Features" here. Also remember that we are operating both in English and Spanish language, enabling you to enter into new markets.

S: We have educational products or literature regarding Africa.

A: A large part of the afrol News readership is professionally engaged with Africa, in particular with development programmes, NGO works, government or within the education sector. The educational level of our readers is far higher than the average, both in Africa and beyond, and they normally read several languages. Many of our readers are eagerly looking for new titles. Editorials are therefore well advised to advertise on afrol.com. You may target your campaign towards users of a particular language or people interested in a particular country or topic, and you may use advertisement scripts presenting different titles in a rotation.

S: We want to sell products in Africa.

A: Our readership in Africa belongs to the middle and upper class and is mostly well educated. You may target your campaign to only reach our readers in Africa or only in a particular African country. See more about geographically targeted campaigns here.

On the other hand, afrol News also has a large readership among the African Diaspora in Europe and the Americas. Have in mind that these exilees finance more families in Africa than the entire self-employed middle class on the continent. Their preferences regarding consumption goods greatly influence what African families buy in Africa. So you can actually reach the African market through ads published in Europe and America, and a very good way to do is through afrol.com, which has a big readership among the African Diaspora.

S: We seek staff to work in/with Africa.

A: The readership of afrol.com is located both in Africa and outside and it is more well-educated than the average. Especially our non-African readership is often passionate about Africa and has a high degree of knowledge about the continent. At the same time, our African readers are generally well educated and attractive on the labour market. Seeking professional staff in Africa, you have found a perfect channel in afrol News. It is quick and easy to publish a banner announcing your vacant posts on afrol.com, and you will find rates and possible formats on this page (follow this link).

For companies with long-term recruitment challenges, a wider campaign than a banner ad may be a good option. You may want to consider presenting your company as a good and popular workplace in a broader "Sponsored feature". In a sponsored feature, we help you with the journalistic work and lend our media's credibility to your message. Find more information about "Sponsored Features" here.

S: We want to start a project in Africa.

A: Starting a project in Africa puts you in a position where you may need local goodwill, local and international support and maybe foreign funding. To achieve these goals, you need both credibility and good publicity about your project. Our recommendation for those starting new projects and wanting positive publicity is to opt for a so-called "Sponsored Feature", a larger article/feature written by experienced afrol News journalists and held in an afrol News style, which will lend some of our media's credibility to your message. A "Sponsored Feature" will provide you with an opportunity to give a broad and credible presentation of your project. Find more information about "Sponsored Features" here.

S: We want to sell products to an American or European market.

A: The majority of our readership is located in Europe, North and Latin America. Whatever product you want to market, our readership is broad enough for your campaign to have an impact in these parts of the world. If you have any particular country in mind, we are able to target your ad, whatever format, to readers in only that country (or these countries). The (CPM) price is the same. Find all information about country-targeted campaigns, including rates and formats, on this link.

S: We have products sold on a world-wide market.

A: The readership volume of afrol.com is big enough to sustain global advertisement campaigns. Also, our readership is well dispersed over four continents (Europe, North America, Latin America and Africa) and well divided between two languages (English and Spanish). To reach out widely, afrol.com surely is a media to count on. Also, if you want to limit your campaign, we can target single countries or users of single languages.

S: We want to maintain/improve our public image.

A: Doing business is all about reputation and image, and doing business in developing countries can sometimes be tough as some NGOs automatically look upon you with suspicion no matter how much you invest in local societies. Therefore, it is important to get your message through in the media. But a normal advertisement has little impact when it comes to build a positive public image and normal press releases about your company's ethics or social projects never get picked up by mainstream media. The best solution is investing in a good "Sponsored Feature", which combines professional journalistic credibility and the message of your marketing department. Find out more about our product "Sponsored Features" here.

Also have in mind that afrol News covers very many "soft" topics and has sections such as Environment, Gender, Human Rights, etc. If your company organises or sponsors projects within these sectors, a "Sponsored Feature" published in that afrol News section about your project would be an excellent public image investment.

More questions? Try looking through our FAQs for advertisers page, or write an e-mail to our Markerting Department at marketing@afrol.com.